Alba White Truffle Fair 2027

The Fiera del Tartufo Bianco d’Alba returns for its 97th edition in autumn 2027, running every Saturday and Sunday across October and November in the Piedmontese town of Alba. The white truffle (Tuber magnatum Pico) from the Langhe hills is the most prized and expensive truffle variety in the world, and the fair — running continuously since 1928 — is the definitive place to encounter it in season.

Note: Exact 2027 opening and closing dates will be confirmed by the fair organisers at fieradeltartufo.org in early 2027. The 2026 edition ran October 10 to December 6; 2027 dates will follow a similar pattern starting the first or second weekend of October.

What happens at the fair

The main market is held inside a large pavilion near the town centre, where certified trifolao (truffle hunters) and licensed dealers display their finds. Truffles are sold by weight — prices fluctuate weekly based on the season’s yield, but Alba white truffles routinely fetch EUR 3,000 to EUR 5,000 per kilogram. Alongside the truffle market, producers of Barolo, Barbaresco, Moscato d’Asti, and Dolcetto offer tastings, with local hazelnuts, cheeses, and cured meats filling out the pavilion.

Live truffle auctions take place across the season, with single specimens sometimes reaching EUR 10,000 for an exceptional piece. A dedicated food court inside the pavilion serves tajarin (Piedmontese egg pasta) with shaved truffle, vitello tonnato, and bagna cauda. Cooking demonstrations run throughout the day on weekends.

Each year the fair appoints a celebrity ambassador — past years have included chefs, musicians, and international dignitaries — and an opening parade with costumed pageantry moves through Alba’s medieval streets on the first weekend.

Practical information

The pavilion opens on market days from around 09:00 to 19:00. Entry to the pavilion costs approximately EUR 4 to EUR 6; check fieradeltartufo.org for confirmed 2027 pricing once released. The surrounding streets are free to walk and filled with food stalls, wine tastings, and artisan vendors.

Alba sits in the Langhe hills of Piedmont, around 60 km south of Turin. The fastest route from Turin is by train to Bra followed by a connecting bus (total around 1.5 hours). Direct coaches from Turin’s Porta Nuova run on fair weekends. By car from Milan, allow around 2 hours via the A26 and A21. Parking fills quickly on peak Saturdays — arriving before 10:00 is strongly advised.

Book accommodation in Alba months in advance; rooms sell out across the fair season. The surrounding villages of La Morra, Barolo, and Grinzane Cavour offer quieter alternatives with easy road access.

The peak weeks for truffle quality and atmosphere run from mid-October through mid-November. Early October truffles tend to be smaller; late November brings the season’s most fragrant specimens. Wear layers — Alba mornings in October and November are cold.

For more on timing your visit around Italian seasonal highlights, see our guide to Italy in October and our Italy festivals calendar.

Planning a trip around the fair? Browse Piedmont food tours and Langhe experiences on GetYourGuide to pair the truffle market with guided wine tastings and cooking classes.